Gerry, Author at Norland International, Inc.

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Norland Set to Help Craft Beer Growth in Africa

Driven by rising population, urbanization, and increasing GDP’s, the beer market in Africa is predicted to grow faster than any region in the world over the next five years.  On a year-on-year basis, beer consumption is set to achieve an increase of nearly double digits, according to BeverageDaily.com.

Multiple organizations monitoring global markets are eyeing the African beer market as the future of beer production. Multinational beer companies like AB InBev are already thriving, and the microbrew market, where small breweries and home-brewers compete, is relatively new.

Norland produces all of the brewing equipment you need. Including this Brewhouse.

Enter Norland International’s expertise in the craft beer industry. Over the last 25 years, Norland has helped many African Entrepreneurs establish themselves in the bottled water industry. Today, Norland stands ready to help burgeoning craft brewers.

Norland, through it’s sister company American Beer Equipment, has been designing, building and selling craft brewing equipment across America and around the world since 2013,” said Norland regional sales manager Daren Waters. “We already have a pipeline to and experienced team of technicians based in Africa to help install brewing equipment.”

A Growing Trend

Due to the expanding, African middle-class with disposable income, craft breweries are beginning to grow in popularity as products become more main-stream. As access to modern infrastructure improves and with a burgeoning middle class across Africa, the demand for craft beer is increasing at unprecedented levels.

Demographically, Africa is a major emerging market. It is projected that by 2025, one-fifth of the world’s population will be in Africa, coupled with the highest urbanization and GDP growth rates in the world. These demographics have enabled the African beer market to have the fastest predicted growth rate of any beer market in the world between 2015 and 2020. Market analytics magazine World Finance points out that as the middle class grows, craft beer could be the driver of the market, as a upper end “status symbol.”

“Craft Beer’s popularity has exploded because you can appeal to hyper-local tastes,” Waters said. “If a certain flavor or style is popular in your area it is a lot more economical for a local craft brewer to produce it than one of the larger International beer brands that take a ‘one size fits all’ approach.”

As the saying goes, the early bird gets the worm. With AB InBev ingraining itself in the African beer market through the acquisition of local breweries, the up-and-coming consumer base of middle-class Africans is likely to feed these big players and consolidate the market around their growing monopoly. Africans have shown a preference for homebrewed beer or different alcoholic beverages entirely. Only time will tell if industry giants will consume this new African market, or if local microbreweries will take control, as is happening across Europe and the U.S.

Case In Point

Formerly just for the hipster set, craft beers are taking South Africa by storm, writes Justin Brown of City Press.

The value of local craft beer sales could double over the next year to as much as $1 billion due to changing consumer tastes and boredom with mass-produced lager, said Jason Cedarmore, the owner of Craft Liquor Merchants, recently reports.

Cedarmore, who represents craft beer makers such as Jack Black, Cape Brewing Company and Darling Brew, estimated that local craft beer production stood at between 8-10 million litres, and that the average retail value of craft beer was $50 per litre – so 10 million litres could generate $500 million in sales. In 12 months, Cedarmore expects local craft beer production to more than double, to 20 million litres.

Using a canning or bottling line to package your product can greatly boost profitability.

“The craft beer market is strong, and Craft Liquor Merchants is experiencing strong growth every month. There has been a massive shift in interest. Tastes are changing in the market,” said Cedarmore.

Kevin Wood, owner of Darling Brew in Cape Town, said he was also expecting local craft beer output to more than double in the year ahead. Darling Brew last year spent $52 million on building a brewery so that it could meet growing local demand for craft beer, he added.

There was massive scope for growth in craft beer because the footprint for the production was “tiny”, said Wood. There was a lot of investment being made in the sector to meet growing craft beer demand, he added.

On the other hand…

On the other hand, Standard Bank is forecasting that the local craft beer market will grow by 35% this year, on top of 30% last year. Craft breweries could produce as much as 18 million litres by 2017, to give it a 2.1% share of the total premium and light market of about 790 million litres – from just 0.3% in 2011, Standard Bank reported.

In the US, craft beer makes up 14% of the beer market and has experienced a 20% growth rate since 2012, according to Standard Bank.

Brendan Watcham, the owner of Copper Lake Breweries, said when he started his craft brewery in Lanseria near Johannesburg in 2010 there were between five to 10 microbreweries in South Africa, but that has now grown to more than 150. Copper Lake, which employs 40 people, is selling its beers to 300 outlets in South Africa – mainly in Cape Town, Johannesburg and Durban. “We are growing all the time,” said Watcham. “Our orders have shot up by about 600% over the past year. There is a lot of interest in artisanal beer. “It is a fantastic industry to be in – it is a lot of fun. I love beer. Copper Lake would like to be a big role player.”

Copper Lake opened its first brewpub in Broadacres in Johannesburg in February last year to showcase its eight beers, and is looking at opening other brewpubs in Lynnwood in Pretoria this year. It’s also looking at opening brewpubs in Cape Town, Soweto and Sandton. Watcham said the explosion in local craft beer followed the craft beer trend in the US. Grundlingh said the move to craft beer was not quite a “beer revolution”, but it was going to shake the market up and create massive opportunities for savvy businesses and investors.

Cedarmore said craft beer was catching on, as different styles of beer; in particular ales instead of lagers, which have long dominated in South Africa, were entering the market. Ales are usually described as “robust, hearty and fruity”, while lagers are characteristically “smooth, elegant, crisp and clean”.

“For more than 100 years, one brewer – SABMiller – has dominated the local beer market. It has been a sterile, stagnant, one-dimensional market. Production has been dominated by big corporate manufacturing of beer. Now the guys are starting to brew beer in their back yards and garages. Each beer has a personality, a story. With a craft beer, you can speak to the owner of the craft beer.”

‘Four or five years ago, craft beer was just for the hipsters, but these days its target market has expanded, he said. “The target market for craft beer is people aged from 25 to 40,” said Cedarmore.

If you are looking to get into this exciting business opportunity, Norland  and A.B.E. can outfit you with every piece of equipment you need. For more information, contact Daren Waters.

 

Introducing Prince Paul Ikonne
The importance of quality bottled water

In America, we often take safe drinking water for granted. We turn the tap on in the kitchen, and water is there. We don’t have to worry about if it will be there, or what might be in it.

But there is a different reality in Africa. According to a 2010 World Health Organization (WHO) report, only 51.5 percent of residents in Nigeria have access to “improved technologies” such as piped water, boreholes, tube wells, protected dug wells and tankers and/or vendors. Everyone else gets their water from ponds, streams, rainwater and unprotected wells.

Additionally, the WHO report stated 70 percent of the country’s residents had some level of sanitary risk when it came to public water.

“In addition, only 77 percent of all water supplies nationally were in compliance with the WHO guideline value for thermotolerant coliforms and only four percent of the samples tested had adequate levels of free chlorine. Together, these results raise serious concerns about the quality of water supplied by public agencies, which underscores the need to put in place national water quality standards, backed by an effective enforcement agency.”

Such findings have led a number of entrepreneurs to start their own water-bottling operations across the country.

Finding a partner in Norland

“We started our water business because of the need for good and quality water,” said Prince Paul Ikonne, of Nigeria. “There is an increasing knowledge about the current state of the water quality in our country and how it can impact people’s health.”

Ikonne, who heads the Davaus Group, found Norland International through a Google search and was quickly impressed with what the company could bring to the table.

“We decided to purchase from Norland because of the total package Norland offers for water equipment,” Ikonne said. “It is my belief American water equipment is sound and reliable.”

Indeed, the Davaus group purchased all of the equipment they would need to begin operating a bottle water facility, from a 1,500 gallon per day reverse osmosis system, the DSOZ10 Ozone System with Contact tank, to the SpectraPak 1200 bottling line.

The results quickly spoke for themselves.

“The use of Norland equipment has put our water ahead of any other water in our immediate environment,” Ikonne said.

In fact, Ikonne was so impressed with Norland International’s equipment, he made a pitch to have Norland International establish a permanent presence in the country.

“We suggest that Norland should open a distribution outlet here in Nigeria for easier access to spare parts when needed,” Ikonne said.

More than water…

Bottled water continues to be one of the best-selling beverages worldwide by volume, but you might be missing out on other growth opportunities.

Norland has long met your bottled water equipment needs, from pre-treatment through packaging, but did you know our equipment can also be used for other beverages.

Canning Line

Juices, cold brew coffees, sodas, beer, if you are looking to commercially sell a beverage, Norland has the equipment to package your product.

“People ask me all the time if we have beer equipment,” said Norland regional sales manager Daren Waters. “I confidently tell them not only do we have everything from brewhouses to canning lines, but we also have the engineering staff to customize the equipment to their needs, the technical staff to help them layout the equipment in their facility, and the installation crew to hook everything up once it arrives. Norland covers everything from A to Z.”

Even if you just want to produce and sell other beverages from coffee to juice, Norland can help you with that as well.

Brewhouses

“Our gravity feed bottle fillers can put just about anything into your PET bottle,” said Norland salesman Todd Liberty. “If you would rather can or package in glass bottles, we have a solution for you. Do you need a high speed solution, whatever you’re looking for, we have the answer.”

Quality Engineering

Norland’s team of engineers design and test all of our equipment right in our Lincoln, Nebraska facility. They are constantly striving to improve and enhance Norland’s existing equipment, as well as peer into the future and design tomorrow’s products today.

Install Technicians

“We have a great rapport with our customers and we listen to what they have to say,” said engineering manager Michael Head. “That gives us insights into what they want, then we head to the drawing board to design it.”

Quality Construction

Everything is built or quality tested right here in Lincoln. Norland’s crew of highly skilled craftsman turn their years of experience in metal working, welding, machining and wiring into the

machines that have become famous around the world in the water industry. Today, they are expanding those skills to building additional machines for other beverages.

Committed to your success

Norland’s motto is, “Whatever it takes.” That means we set you up for success during the design and build stages of your equipment. It means our staff is here to assist you long after the point of sale. It means we will do whatever it takes for to give you top quality equipment at reasonable prices that we stand behind. Because when you succeed, Norland succeeds.

Meet The Norland Service Team

When Norland states that we stand behind our equipment, we mean it. If you’re already a Norland customer, chances are you meet our service staff when they visited your facility to install your equipment, or you’ve talked on the phone as they’ve helped answer your questions. With this post, we’d like to help you meet the people that are responsible for servicing your machines.

Mike Glunz

Mike is the customer service manager and is the first point of contact when it comes to taking customer calls, or scheduling a visit to your facility for one of our service technicians. He has been with Norland for the last two years, and has implemented several new programs to improve and enhance on Norland’s outstanding customer service.

Dennis Kruse

Dennis is an outstanding service technician that has been with the company for several years. He has circumnavigated the globe numerous times visiting clients, installing equipment trouble shooting any number of issues that have occurred. It’s fair to say if something has happened to your machine, Dennis has seen it before and can quickly walk you through the problem.

Tobin Widick

Tobin is another outstanding service technician that has been with Norland for several years. His knowledge and enthusiasm for his work runs deep, so much so that customers have tried to hire him away! However, Tobin’s love for Norland and Nebraska keep bringing him back home so he can continue to help as needed.

Roger Christensen

Roger is one of the longest-tenured employees at Norland, quickly approaching 20 years of service with the company! Early in his career, he traveled far and wide installing equipment and suggesting improvements to Noralnd’s outstanding equipment. Today, he is based in our Lincoln, Nebraska facility and answers questions over the phone and serves as an invaluable resource of institutional knowledge.

Dan Ferguson

Dan is our resident expert on all things related to our blow molders. He disassembles, reassembles and tweaks the machines so our customers get the perfect bottles every time. If a part needs to be replaced, or if you simply have a question about your blow molder’s operation, Dan is your man.

Jared Henry

Jared is one of two outstanding Henry’s Norland is fortunate to have working for our company! While Jared is a service technician on the Norland side, his twin-brother Micah is an assembly technician for Norland’s sister-company, A.B.E. Both brothers have an affinity for machines and love getting up to their elbows in pipes, grease and whatever else it takes to get the job done.

Seth Carpenter

Seth has been a service technician for Norland for the last year and has already gotten plenty of travel time under his belt! He has traveled Africa, South America and even the Middle East servicing and installing equipment for customers. Young and energetic, Seth is always ready for Michael to send him out on his next assignment.

Matt Frisbie

Matt joined the Norland crew in 2016 and quickly worked his way up to being the lead technician on our distilling equipment. Matt’s technical, hands-on background and willingness to tackle new challenges has been a great asset as he builds the machines to meet our customer’s exacting demands!

 

Norland’s Depalletizer Will Rock Your Canning World

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Often, people will ask us, “Hey Norland International, we love your canning lines, but do you have anything that feeds the cans into our line faster, possibly while rinsing them first? Oh, and it’s got to look cool and have a cool name.”

To which we reply, “Why yes! We do have the Yellow Jacket™ Depalletizer … and it comes with a twist rinse!”assemble-shot

Besides looking cool and having a cool name, the Yellow Jacket™ has other awesome features such as an automatic slip sheet remover and no air requirements, so there is one less hose you have to worry about connecting.

You can also fit an entire pallet of cans into it at once, speeding up the canning process that much more.

And did we mention it’s made from stainless steel and military grade, MIL-8625 Anodized Aluminum, making it both light and durable? Because it is.

Customer responses

Customer reviews are king, so here are a few comments from Yellow Jacket™ owners.

“It’s a really great machine,” said Blue Blood Brewing co-owner Brian Podwinski. “It fits great in our brewery and saves a ton of man hours that would otherwise be twist-rinsespent feeding cans into the inlet conveyor. I’m glad we got it.”

Brandon Hintz of Curahee Brewing said his faith in A.B.E. equipment started with the Keg Commander keg washer, and blossomed into packaging equipment.

“We had good experience with the keg washer,” Hintz said, “and we were looking at getting a canning line and depalletizer. We were originally looking at a competitor, but we had good experience with A.B.E.’s equipment and the price was right, so we jumped on it.”

Talk is nice, but you want proof of a depal and canning line working harmoniously together. So check out this video Martin House Brewing originally posted on their Facebook page of their new system in action.

Details, Details, Details

Now that you want one, you probably have a ton of detail-oriented questions, “What are the electrical requirements? How big/tall is it?pusher Does it make the perfect latte?”

The answer to those first two questions, and many more, can be found on the product page of our website. The answer to the third question is “No,” but you can always ask our service techs to whip something up for you when they come out to do the install.

Big B’s Fabulous Juices Cans Juices

If freshness and stability are on your mind, consider canning your product. Cans eliminate light and oxygen, the two biggest assassins to freshness.

 

The video was originally posted on their Facebook page.

Take a Tour of Christopher’s Springs

Christopher’s Spring made a nice video of their bottled water plant, featuring the equipment made right here at Norland Intl., Inc.

 

This video was originally posted on their Facebook page.

A Revolution in Canning

The Lincan™ series has evolved to become faster, stronger and more reliable.

For years, Norland customers around the world have reaped the benefits of canning with LinCan™ technology. Thanks to a healthy caffeine addiction, Norland’s engineers kept pushing the boundaries of design and technology.servo seamer

The result: the Servo Seamer (patent pending) has a simple design with fewer parts than a traditional seamer. This means it has fewer parts to maintain and provides a faster, more consistent seam every time. It uses a custom-designed Norland algorithm that provides real-time advanced seam analysis, which automatically generates a report customers can review either on their LinCan™ screen or download to their computer or smartphone for review.

The upside to the real-time analysis is customers can be proactive on machine maintenance, rather than guessing or waiting for something to be replaced. It also means that issues are immediately flagged rather than compounding until the operator can see outward signs.

Finally, the Servo Seamer is IP-67 wash-down capable, like the rest of the LinCan™ line, meaning cleanup continues to be a breeze.

Sure the new Servo Seamer is one tough Hombre, but what does it mean for your beer? It means faster canning speeds (up to 65 cans per minute) and it means a more reliable, consistent seam to prevent D.O. pickup and provide a longer, more stable shelf-life.

Oh yeah, and the Servo Seamer is roughly comparable in price to the traditional model, so you get all of the enhanced benefits without an enhanced price tag. Getting more for less, that’s the American way, that’s the Norland way.

Note: The servo seamer is part of the LinCan canning line. For more information click here

Meet Andrew Gaghagen

andrew-gaghagenAndrew Gaghagen has an eye for detail, which serves him well in his current job as Quality Control Supervisor for Norland.

Andrew was born and raised in Lincoln, Nebraska, and from an early age showed an interest in all things mechanical.

“I enjoyed tinkering with mechanical objects and building new ones,” Andrew said. “I loved building stuff from scratch, especially toys with moving parts.”

He even built a working catapult as a child.

“I went through a lot of tests with that, firing a lot of small objects,” Andrew said. “But that was in line with my interest in military history.

After graduating from high school, Andrew served in the Army for six years and worked as a forward observer for an artillery unit.

On the job training

“My military experience trained me to have a keen eye for detail,” Andrew said. “As a forward observer, details are literally a matter of life and death.”

After leaving the Army, Andrew went to work for a local Lincoln manufacturing company as a quality control supervisor, then moved on to the Department of Veteran’s Affairs where he worked in the outreach department, before coming to Norland.

“The first thing I noticed upon joining Norland is how nice everybody is and how enthusiastic they are about their jobs,” Andrew said. “Everyone is extremely knowledgeable in their fields and are proficient in producing top-quality products. Their expertise certainly makes my job that much easier.”

But the main purpose of Andrew’s job is to ensure the customer gets the product they ordered, in proper working condition and free of cosmetic defects.

“When the equipment arrives at their factory, the customer shouldn’t have any cause for concern,” Andrew said. “Norland Technicians should be able to set it up and get it running without any issues.”

A bit more about Andrew…

When not at work, Andrew enjoys kayaking, hiking and biking. He plans on hiking the Grand Canyon from rim to rim in the near future. He has plans to get married in May 2017 to his fiancée, Andrea.

The Importance of Clean Drinking Water

Water is arguably the most basic and most important part of everyday life. Yet for billions of people around the world, clean, safe drinking water remains a dream. The disparity between the need and the availability of water creates a powerful opportunity for the entrepreneur able to serve those markets, and Norland’s equipment can help.afghanistan 010

The Need

The facts are staggering when you look at the need for clean, safe drinking water. Consider:

  • Nearly two billion people worldwide drink unsafe water (actionagainsthunger.org)
  • More than five percent of all child deaths can be prevented with safe water and sanitation (actionagainsthunger.org)

Each person on Earth requires at least 20 to 50 liters of clean, safe water a day for drinking, cooking, and simply keeping themselves clean. (National Academy of Sciences)

  • In many places of the world where water scarcity exists, it is not because of a physical lack of water, but because the people living there do not have the means or the money to access the water that is directly beneath them. (Water4.org)

afghanistan 078The Economic Impact

The need for clean, safe drinking water is not limited to health and sanitary necessities, but also includes a wider economic impact on a community.FB 1-13-15

Facts show when a community lacks clean water and sanitation, school attendance declines. When people no longer have to spend hours each day walking to get and bring home clean water, it boosts the local economy.

For example, according to Water4.org, for every $1 dollar spent on providing local clean water, it generates $8 in the local economy.

Ready to help

Norland Intl. is ready to help local entrepreneurs around the world who want to step in and provide clean water to their communities.

Norland has almost 25 years of experience building bottled-water plants and installing them in almost every continent around the world (The one exception is Antarctica). Norland works with clients from sales to installation helping them realize their dreams of providing bottled-water.

Further, Norland provides every service customers need, from design to installation, and every piece of equipment, from blow molders to vapor compression distillers.

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